Globex Music Accurate Royalties – Luka Murusidze’s “Tattoo” (“ტატუ”) Release



Globex Music & Luka Murusidze Release an Amazing Cover of “Tattoo” by Loreen – Georgian Version “ტატუ” – A Cover That Redefines the Original|Premier Distributor Globex Music Supports Luka Murusidze on a Breathtaking Cover of “Tattoo” (ტატუ)}

Meta: This new version of Loreen’s “Tattoo” (Georgian: ტატუ) by Luka Murusidze, powered by Globex Music, is a game-changer for cover releases.

The global music industry has witnessed countless cover versions of iconic hits, but only a few manage to do justice to the original while adding a fresh authentic voice. A perfect example is the recent cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the skilled **Luka Murusidze** and powered by the leading music distribution service, **Globex Music**.

For anyone looking to distribute covers professionally, this collaboration is a must-see case study.

## Why This Cover Stands Out

Loreen’s “Tattoo” became a global phenomenon after her record-breaking second Eurovision win in 2023. The song’s soaring vocals, emotional depth, and cinematic production make it a difficult piece to cover. However, Luka Murusidze, recognized for his expressive voice and emotional delivery, has transformed the track into something deeply connected to Georgian culture while paying tribute to the original’s grandeur.

The Georgian rendition, **ტატუ**, adds a layer of cultural nuance without losing the universal appeal of the lyrics. Luka’s vocal control and the subtle arrangement changes allow the song to feel fresh. From start to finish, this cover demonstrates why independent artists need professional distribution to reach global audiences.

## Globex Music: A Leader in Cover Song Distribution

Behind every successful independent release stands a proven distribution partner. **Globex Music** has rapidly become a go-to service for distributing both original songs and license-ready cover versions. Unlike many aggregators that limit cover song releases due to licensing complexities, Globex Music makes it easy.

Key features of Globex Music include:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Automatic mechanical license clearance, ensuring compliance.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Fast delivery to stores, often within 48 hours.
- **Artist Support** – Personalized help for labels and independent acts.

For Luka Murusidze, choosing Globex Music secured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.

## The Launch Strategy Behind Luka’s Cover

Released in early-to-mid 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:

1. **Pre-save Campaign** – Fourteen days before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – 15-second reels on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.

As a result, within the first week, “ტატუ” received over 120k plays across platforms – a solid figure for a non-English cover of a modern hit.

## Why Licensing Matters and How Globex Excels

One of the biggest challenges for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be blocked or worse, you could face copyright issues. Globex Music removes this burden.

When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.

## How Cover Songs Boost Your Online Visibility

From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers enormous visibility. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”

All drive targeted traffic. By distributing through Globex Music, Luka ensures that get more info metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.

## Critical Response

Listener feedback on Spotify and Apple Music praise Luka’s interpretation. One user writes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* A second review states: *“Globex Music is doing great work bringing covers like this to the world stage.”*

Music bloggers have also taken note. Indie Music Review called it **“One of the most respectful yet innovative pop covers of the year.”**

## Your Turn: Distribute a Cover Like a Pro

Inspired by Luka Murusidze’s success? Follow these straightforward steps to distribute your cover through Globex Music:

1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.

Within days, your cover will be live on Spotify, Apple Music, TikTok, and more – exactly like Luka Murusidze’s “ტატუ.”

## Looking Ahead: Cover Music in 2025 and Beyond

The collaboration between Globex Music and Luka Murusidze shows that cover songs are not lesser works. When done with artistry and distributed professionally, a cover can boost an artist’s visibility. Luka himself has hinted at more covers and original material coming later in 2025 – all through Globex Music.

Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge click here to global fandom.

## The Bottom Line

**Globex Music** is clearly a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legally sound, fast, fair, and worldwide.

If you are an artist sitting on a great cover – whether it’s a Eurovision anthem, a rock classic, or read more a pop sensation – do not let licensing fear hold you back. Use Globex Music, following Luka’s example, and let the world hear your voice.

**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms today.**

A former gang member has a white supremacist tattoo (already partly covered up) transformed into a dharmachakra A person may seek a cover-up tattoo if they wish to distance themselves from existing tattoos. The simplest reason is that they do not like how a tattoo appears on their body.[2] In particular, cover-ups are associated with regret for the original tattoo.[3][4] A 2013 study of tattoo removal and cover-up recipients found that regret often stems from dissatisfaction with the narrative that the tattoo represents, either due to the tattoo not being meaningful or to the symbolism being unsatisfying.

The production of the track is clean and understated, creating space for the vocals and lyrics to shine. Soft chords and subtle textures form an atmosphere that feels intimate and reflective.

At its heart, “I’m Afraid of Your Love” is a song about emotional vulnerability. The lyrics focus on the fear that comes with deep affection, capturing emotions with remarkable sensitivity.

But with this one, it’s rather easy to choose roses since it’s rather round in the top and the stem is smaller which is perfect to cover a guitar tattoo.

Your tattoo artist should be someone you know or you’re comfortable working with. And simply put, tattoo artists would know how to get good cover up tattoos and make them better. In short, they’ve got the skills and talents that makes them even the best around town.

Of course, your choice of tattoo artist would also be one way of lessening the risks of being the talk of the town. What with a misspelled tattoo or just a bad design in general, you wouldn’t be able to show anyone?

Запись продолжается все больше трех месяцев. В ней принимают участие уникальные люди из мира шоу-бизнеса.

German-speaking communities use the term art song ("Kunstlied") to distinguish so-called serious compositions from folk songs (Volkslied). The lyrics are often written by a poet or lyricist and the music separately by a composer. Art songs may be more formally complicated than popular or folk songs, though many early Lieder by the likes of Franz Schubert are in simple strophic form. The accompaniment of European art songs is considered as an important part of the composition. Some art songs are so revered that they take on characteristics of national identification.

New Symbols: Transforming the original tattoo into a new symbol or icon can give it a fresh new look.

“I’m so thrilled to finally go on a European tour & to invite you all into my universe,” says Loreen. “‘The Tattoo Tour’ will be the first European tour I’ve done in a while and I’m beyond excited to be back on stage and meet everyone that has supported me through this journey. 

(see before image); two black lines trans­form cutting scars into a rep­re­sen­ta­tion of a ladder. Similarly, it can be difficult to hide vitiligo with tattooed pigment, and so some people choose to get artistic tattoos as a distraction.

From a discernible tribal tattoo to a realistic crow. The entirety of the previous tattoo wasn’t really covered up but the remaining parts looked like a part of the new one.

The solution? Cover the entire sleeve and the previous tattoo would be hidden behind colors and beautiful designs.

Luka Murusidze has once again proven his ability to touch listeners on a deep emotional level with the release of his new lyrical track, “I’m Afraid of Your Love.

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